SWEETER is an Event Production Company. We create one-of-a-kind, had-to-be-there experiences that engage all senses - with & without our food trucks. From Experiential Marketing Campaigns to Personal or Corporate Celebrations, our events capture attention, garner media coverage and get results.

Activations

Conception to Execution, we work together with brands and agencies to deliver immersive, all-encompassing, memorable and measurable experiences.

See how we do it

Mostly Mobile

Branded vehicles make a strong statement while getting noticed by thousands. Our wheels go across town or across the country connecting the brands we work with to the consumers our clients look to engage.

What is Success?

Is success measured by number of social impressions, increased sales, information captured or are we simply creating a PR splash that everyone can't stop talking about? Regardless, we can deliver the results in which success is measured by.

Clinique candy treats SweeteryNYC 10

Our Services

  • Brand Ambassadors & Street Teams
    Brand Ambassadors & Street Teams

    Our exceptional team of SWEETER brand ambassadors have been with us through many activations over the years. We've honed their skills - they are personable, engaging, outgoing, well-spoken, energetic and talented. Their job is to be on brand and to amplify your message in a way that captures the attention of your audience.

  • Branded Collateral & Custom Packaging
    Branded Collateral & Custom Packaging

    Whether it's branded packaging or a clever giveaway that will leave a lasting impression, we will take your creative vision (or design one for you) and produce anything from branded attire, collateral, food service items, signage, take-away bags...to other cool swag!

  • Branded Food Items
    Branded Food Items

    You don't have to eat your own words, watch others do it for you!  Printing on food items is a creative way to get your brand noticed. From printing on macarons or chocolate, custom hand decorated logo cookies, branded cupcakes & cake pops to hot iron stamped pancakes & buns, our baking team will make every bite of your logo or special message edible and super delicious!

  • Catering
    Catering

    Sweeter's talented event team, including award-winning Culinary Institute of America (CIA) trained chefs, will passionately create that WOW moment that your guests will remember. From personal celebrations to corporate gatherings, be it from one of our food trucks or at an indoor venue, we will handle every detail.

  • Concept & Strategy
    Concept & Strategy

    Above all, we listen intently to your objectives and goals.  We will work together with you to strategically craft creative solutions and/or simply bring your own vision to life. Essentially, we are your storyteller and the story we tell will be an experience that is fun, powerful and relevant.

  • Creative Services
    Creative Services

    Sweeter's creative services and graphic design team can design just about anything. Not every client has the bandwidth or an in-house design capabilities to create art. Under your art direction, we can take our clients' visual assets and style guide and create unique, eye-catching designs. From there we can produce anything from branded attire, collateral and signage to custom build outs, vehicle wraps...and beyond.

  • Design & Fabrication
    Design & Fabrication

    Following our clients' vision, we can custom fabricate a multi-sensory experience.  Our team can design and build staging, structures, pop-up build outs, props, furnishings, audio/visual, lighting and even customize vehicles.

  • Event Production
    Event Production

    From concept to completion, we are partners, thinkers, overseers, doers, solvers, executors...we are producers.  With or without our wheels, we can bring your vision to life. This is what we do, we love it and we are awesome at it!

  • Experiential Marketing
    Experiential Marketing

    Experiences!  That's what it's about these days.  We are one of the very first companies to wrap a food truck with a client's brand and create a mobile experience that directly connects with consumers.  It's the most fun, engaging and relevant way to promote a brand!

  • Film & TV Production Food Truck Services
    Film & TV Production Food Truck Services

    SWEETER'S bakers and chefs can provide sweet or savory food trucks for the cast and crew on your production. Let us bring delicious meals to your set to keep everyone healthy and happy...and productive!  Whether it's breakfast, lunch and dinner or just a well deserved sweet treat and a great cup of coffee, we've got it covered.

  • Location Scouting
    Location Scouting

    Finding a location that has the right pulse and demographic is critical to event success. From city streets, parks and pedestrian plazas to indoor event spaces, SWEETER will assist in identifying the best venue to achieve our client's desired results.

  • Menu & Recipe Development
    Menu & Recipe Development

    Be it sweets or savory, our highly accomplished culinary team can create a menu or particular food concept to pair with any type of an event.  We can even incorporate our client's food or beverage into something unique and delicious to evoke that "WOW" moment.

  • Permitting
    Permitting

    SWEETER has the knowledge and expertise to obtain all necessary permits for the activations we produce, in any market. Be it Special Event, Department of Health, Department of Buildings or other permits...you don't have to worry, we've got this.

  • Photo Booths
    Photo Booths

    Capture the moment. For that Instagram moment or as a fun takeaway, our photo booths are a vastly popular, interactive event prop.

  • Photography & Videography
    Photography & Videography

    Our team of talented, skilled photographers and videographers will capture the essence of your event with stills or video which can be posted on social channels, produced into a short marketing/PR video or simply just to have.

  • Security
    Security

    In today's world, it's always good to have a little extra security. Headed by a former NYPD Captain, our NYC based team of former NYPD are credentialed, licensed and can provide coverage through a network that extends across the U.S.  They provide crowd control, celebrity protection and general oversight of our events.

  • Staffing
    Staffing

    Not only is our front-facing team important to an activation, equally so is the team behind the scenes.  Our support staff really make it all happen. Our team has the tools to work seamlessly together from load in to load out to produce flawless events.

  • Storage & Handling
    Storage & Handling

    If the activation involves the dissemination of client's merchandise or swag, we've got that covered.  We can receive, inventory, store and transport anything - dry, refrigerated or frozen.

  • Tour Management
    Tour Management

    Just like it sounds, when the activation hits the road, one of our highly experienced tour managers will get us there and back while ensuring the brand's message is on point and ultimately delivering results.

See All Our Services
Gallery_3

Celebrations

Food brings people together. We'll bring the food, you bring the people.

Let's plan your party
Highres_Sweetery_Truck_parking_lot

Sweetery Truck

The Sweetery Truck, codenamed Chopper, has been a fixture in the NYC scene since '09.

Book Chopper

Featured Case Studies

@sweeternyc

FROM SERVING TREATS IN NYC TO WORKING WITH SOME OF THE MOST RECOGNIZABLE BRANDS AND STARTUPS ON THE PLANET.
Learn more about us