Meet Your Audience Where They Are...
On The Streets.

We don't build brands, we build excitement around them through interactive brand activations.

Sweeter is an experiential marketing company that works with brands and their agencies to amplify the brand’s message through the use of FOOD TRUCKS and our OTHER PROMOTIONAL VEHICLES (or with no wheels at all) delivering one-of-a-kind, must-stop, had-to-be-there experiences.  We make people stop, look and listen, building a living and breathing connection between consumer and brand that is measurable and lives beyond the moment.


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More Than Just "Food Trucks".

Yes, our branded promotional vehicles are the headliners, statement makers that capture attention and draw large crowds—but the trucks don’t stop there! As a trusted partner, Sweeter can deliver all of the elements necessary to make the brand activations we produce engaging, fun, relevant—and highly successful.

What We Do

Our Services

Branded Food Trucks & More

If it’s on wheels, we can make any experience happen anywhere.

Event Production

Flawless event execution delivering on brand experiences. No worries, WE GOT THIS!

Brand Ambassadors & Event Staff

No wallflowers in this group! Only shameless storytellers that connect brands with consumers.

Mobile Marketing Tours

Road trip! Around the corner or around the country, we’ll bring the brand’s message to a city near you.

Food Giveaways & Packaging

There IS such a thing as a free meal…or at least a free bite – our culinary team is creatively awesome!

Branded SWAG & Collateral

Give them something to take home, show their friends, post about and remember the brand by.

Location Scouting & Permitting

Location, location…it’s always about location.  Permit experts who identify where brands will get noticed.

Design & Fabrication

Creating on brand visual elements and props that make people stop in their tracks and pay attention.

Photography & Videography

If it’s not captured “on film”, then who’s to say the event ever happened? The proof is in the content.

Testimonials & Tributes.

Here's What They Are Saying

Sweeter truly went above and beyond to make our M&M’S Ice Cream brand activation a success. Grant, Kim and their full team were true partners every step of the way throughout our planning and program execution. Every detail, big and small, was strategic and thoughtful – we valued their constant communication and counsel to ensure we maximized our campaign to the fullest while keeping an efficient budget in mind. Their collaboration and attention to every element of our activation – from the ice cream truck design to brand ambassador coordination and our truck route to everything in between – clearly shows how much they care to bring success to every project they take on. I would recommend working with Sweeter in a heartbeat and look forward to partnering together again in the future. Thank you Grant and Kim for all you do to make the experiential world sweeter for your partners!

— Weber Shandwick

The activation was so amazing!! Everyone was thrilled internally and our events were amazing!

— Two Faced Cosmetics

We organized a wonderful launch event with SWEETER! On the day that Mean Girls on Broadway tickets went on sale, we worked with SWEETER to wrap a truck in Mean Girls branding and serve cheese fries to all those who came to the theater to purchase tickets. And with a visit from Tina Fey, it made for a great event. SWEETER was the perfect partner for this activation!

— SpotCo

The Sweeter team is great! I reached out to them with less than a month before Katy’s single release and they got it done and in Times Square! They are great collaborators no matter what your business goals may be, brainstorming with your team from the beginning before an idea is hatched to the complete activation, all with the most knowledgeable staff. I can’t imagine a more dreamier team. Love these guys!

— Capital Music Group

We’ve worked with Sweeter on integrated marketing campaigns on both coasts that have helped move culture forward nationwide. We’ve partnered with them for coffee trucks, moving glass box trucks, delicious treats, and even a full bus tour. They’re a great solution to meet project needs, and they’re also thoughtful and compassionate partners through every step of the process.

— The Syndicate

Team Sweeter are the absolute best partners in the business for event marketing and brand activations! A joy to work with, they are dedicated, diligent, imaginative and care about our brands so passionately that we know we are always in safe hands with them. Nothing falls through the cracks when working with Sweeter. Consummate problem solvers, they always come back to us with the best solutions that fit all our clients budgets and often at breakneck speed for quick turnaround activations. We are always looking for the next opportunity to partner with Sweeter!