© SWEETERY NYC

435 W. 31st St., New York, NY 10001

Tel. 212.888.6633

hello@wearesweeter.com
SWEET ER
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SWEETER is an Event Production Company. We create one-of-a-kind, had-to-be-there experiences that engage all senses - with & without our food trucks. From Experiential Event Marketing Campaigns to Personal or Corporate Celebrations, our events capture attention, garner media coverage and get results.

Activations

Conception to Execution, we work together with brands and agencies to deliver immersive, all-encompassing, memorable and measurable experiences.

See how we do it

Mostly Mobile

Branded vehicles make a strong statement while getting noticed by thousands. Our wheels go across town or across the country connecting the brands we work with to the consumers our clients look to engage.

What is Success?

Is success measured by number of social impressions, increased sales, information captured or are we simply creating a PR splash that everyone can't stop talking about? Regardless, we can deliver the results in which success is measured by.

Event Marketing, Promotional Branded Food Truck

Our Services

  • Brand Ambassadors & Street Teams
    Brand Ambassadors & Street Teams

    Our exceptional team of SWEETER brand ambassadors have been with us through many activations over the years. We've honed their skills - they are personable, engaging, outgoing, well-spoken, energetic and talented. Their job is to be on brand and to amplify your message in a way that captures the attention of your audience.

  • Branded Collateral & Custom Packaging
    Branded Collateral & Custom Packaging

    Whether it's branded packaging or a clever giveaway that will leave a lasting impression, we will take your creative vision (or design one for you) and produce anything from branded attire, collateral, food service items, signage, take-away bags...to other cool swag!

  • Branded Food Items
    Branded Food Items

    You don't have to eat your own words, watch others do it for you!  Printing on food items is a creative way to get your brand noticed. From printing on macarons or chocolate, custom hand decorated logo cookies, branded cupcakes & cake pops to hot iron stamped pancakes & buns, our baking team will make every bite of your logo or special message edible and super delicious!

  • Catering
    Catering

    Sweeter's talented event team, including award-winning Culinary Institute of America (CIA) trained chefs, will passionately create that WOW moment that your guests will remember. From personal celebrations to corporate gatherings, be it from one of our food trucks or at an indoor venue, we will handle every detail.

  • Concept & Strategy
    Concept & Strategy

    Above all, we listen intently to your objectives and goals.  We will work together with you to strategically craft creative solutions and/or simply bring your own vision to life. Essentially, we are your storyteller and the story we tell will be an experience that is fun, powerful and relevant.

  • Creative Services
    Creative Services

    Sweeter's creative services and graphic design team can design just about anything. Not every client has the bandwidth or an in-house design capabilities to create art. Under your art direction, we can take our clients' visual assets and style guide and create unique, eye-catching designs. From there we can produce anything from branded attire, collateral and signage to custom build outs, vehicle wraps...and beyond.

  • Design & Fabrication
    Design & Fabrication

    Following our clients' vision, we can custom fabricate a multi-sensory experience.  Our team can design and build staging, structures, pop-up build outs, props, furnishings, audio/visual, lighting and even customize vehicles.

  • Event Production
    Event Production

    From concept to completion, we are partners, thinkers, overseers, doers, solvers, executors...we are producers.  With or without our wheels, we can bring your vision to life. This is what we do, we love it and we are awesome at it!

  • Experiential Marketing
    Experiential Marketing

    Experiences!  That's what it's about these days.  We are one of the very first companies to wrap a food truck with a client's brand and create a mobile experience that directly connects with consumers.  It's the most fun, engaging and relevant way to promote a brand!

  • Film & TV Production Food Truck Services
    Film & TV Production Food Truck Services

    SWEETER'S bakers and chefs can provide sweet or savory food trucks for the cast and crew on your production. Let us bring delicious meals to your set to keep everyone healthy and happy...and productive!  Whether it's breakfast, lunch and dinner or just a well deserved sweet treat and a great cup of coffee, we've got it covered.

  • Location Scouting
    Location Scouting

    Finding a location that has the right pulse and demographic is critical to event success. From city streets, parks and pedestrian plazas to indoor event spaces, SWEETER will assist in identifying the best venue to achieve our client's desired results.

  • Menu & Recipe Development
    Menu & Recipe Development

    Be it sweets or savory, our highly accomplished culinary team can create a menu or particular food concept to pair with any type of an event.  We can even incorporate our client's food or beverage into something unique and delicious to evoke that "WOW" moment.

  • Permitting
    Permitting

    SWEETER has the knowledge and expertise to obtain all necessary permits for the activations we produce, in any market. Be it Special Event, Department of Health, Department of Buildings or other permits...you don't have to worry, we've got this.

  • Photo Booths
    Photo Booths

    Capture the moment. For that Instagram moment or as a fun takeaway, our photo booths are a vastly popular, interactive event prop.

  • Photography & Videography
    Photography & Videography

    Our team of talented, skilled photographers and videographers will capture the essence of your event with stills or video which can be posted on social channels, produced into a short marketing/PR video or simply just to have.

  • Security
    Security

    In today's world, it's always good to have a little extra security. Headed by a former NYPD Captain, our NYC based team of former NYPD are credentialed, licensed and can provide coverage through a network that extends across the U.S.  They provide crowd control, celebrity protection and general oversight of our events.

  • Staffing
    Staffing

    Not only is our front-facing team important to an activation, equally so is the team behind the scenes.  Our support staff really make it all happen. Our team has the tools to work seamlessly together from load in to load out to produce flawless events.

  • Storage & Handling
    Storage & Handling

    If the activation involves the dissemination of client's merchandise or swag, we've got that covered.  We can receive, inventory, store and transport anything - dry, refrigerated or frozen.

  • Tour Management
    Tour Management

    Just like it sounds, when the activation hits the road, one of our highly experienced tour managers will get us there and back while ensuring the brand's message is on point and ultimately delivering results.

See All Our Services
Gallery_3

Celebrations

Food brings people together. We'll bring the food, you bring the people.

Let's plan your party
film production catering truck

Sweetery Truck

The promotional branded food truck, codenamed Chopper, has been a fixture in the NYC scene since '09.

Book Chopper

Featured Case Studies

See Our Case Studies Here

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@wearesweeter

FROM SERVING TREATS IN NYC TO WORKING WITH SOME OF THE MOST RECOGNIZABLE BRANDS AND STARTUPS ON THE PLANET.
Learn more about us

Your Marketing Just Got Sweeter

At Sweeter, we believe in going well beyond traditional marketing. Instead, we create  experiences that connect consumers and brands that leave a long lasting and indelible impression.

Our innovative approach to marketing presents brands to consumers as connective and interactive experiences. We know what it takes to capture attention in the marketplace and ultimately, deliver incredible results.

A Sweeter Take on Marketing Strategies

As a highly regarded event production and experiential marketing agency based in New York, we specialize in creating memorable and immersive experiences. Our exceptionally talented team of creative thinkers has been crafting customized events through experiential marketing since 2008.

We understand that optimizing those moments of human connection with brands is key to building brand loyalty. We enhance the concept of interactive marketing through the use of branded food trucks, other mobile platforms, and activations that revolve around engaging  targeted audiences.

At Sweeter, we’re the link to that place where brands and consumers truly collide and connect. Our experience in marketing is one of a kind. Our unwavering commitment to finding new and creative routes to reaching consumers where they live and thrive gives our campaigns and event marketing an undeniable edge in the industry.

Business to business or business to consumer, brands fall in love with the fact that there aren’t any limitations or boundaries with our campaigns. We focus on promotional event marketing that draws attention to branded messages in a meaningful, powerful and relevant way. Ultimately, these experiences satisfy consumer appetites for unique brand moments that truly stand out from the crowd.

Whether we’re rolling out an event marketing food truck or are focused on creating promotional event marketing that doesn’t happen on wheels, we’re passionate about what we do. Clients who work with us find themselves partnered with marketing experts and event producers dedicated to creating full-fledged, immersive, and engaging experiential marketing activations at every turn. For this and so much more, we are sweeter than the rest.

 

Immersive Marketing Experiences with Sweeter

At Sweeter, we’re highly skilled in all aspects of comprehensive marketing campaign development but we especially have a deep-seated love and knack for experiential marketing. Connecting people and brands in effective and relevant ways is our niche based on the many projects we have collaborated on.

Experiential, branded event marketing brings consumers and brands together in a unique, unexpected way, that makes our clients’ brands more memorable. When orchestrating brand activation experiences, we devise relevant and meaningful ways where the consumer feels a connection to the brand.  Sweeter specializes in mobile event activations using branded food trucks, along with targeted marketing products, such as collateral, food, engaging contests and other fun swag. We learned long ago that these one-of-a-kind, had-to-be-there events not only get brands noticed but guarantee they’ll be remembered long after the activation is over.

Clients work with Sweeter when they’re seeking outstanding marketing results that are engaging and fun. Sweeter can create and bring to life experiential marketing events ranging from pop-ups and agency stops to pedestrian plaza takeovers and national tours to amplify our clients’ message.

Whether we’re working on unique promotional food truck marketing or planning a major indoor event, we keep the focus firmly on creating memorable experiences that help consumers  connect with the brands we are promoting, which often happens when we infuse the best of pop culture into the event.

At Sweeter, we’ve been known to produce some unforgettable celebrity food hand-outs that have consumers rushing to our promotional branded food trucks for a closer look. We know that it matters to get the right brand ambassadors in front of the crowd. Sweeter can provide highly talented brand ambassadors that are brand knowledgeable based on the uniquely custom events we produce. Sweeter’s Brand Ambassadors are fun and engaging, and drive brand awareness often through promotional swag giveaways.

 

Flavorful Marketing at its Finest

Sweeter has made a name for itself in the industry by highlighting marketing events that have a food component. Whether sweet or savory, giving away delicious fare is a good way to reach consumers who are then put face to face with the unique brands we are promoting.

We effectively implement both wrapped and branded food trucks into our marketing strategies and events and leave no detail unaccounted for. From custom-branded food items and serviceware to personalized menus created by our accomplished chefs and bakers, we’ve got our clients covered.

Of course, if our clients  are looking for a non-food truck experience, we are damn good at that too.  We collaborate with our clients to produce versatile solutions to create engaging marketing experiences. We can just as easily create and produce indoor or outdoor events that might include anything from customizing and branding an Airstream, glass walled truck or push cart to activations with customized build-outs in local malls - or behind any four walls.

 

Experiential Marketing Activations that Matter

Working with Sweeter means becoming a part of a partnership built on creativity and the common goal of unforgettable marketing success. Experiential marketing activations are our strength, and we never limit the potential of our contribution to traditional thinking.

When it comes to designing exceptional experiential marketing activations, our team takes a fully integrated approach to every project we take on. The best marketing strategy is a comprehensive one and we’re proud to be able to offer clients turnkey event production marketing solutions that make all the difference.

Our experiential marketing initiatives, including branded food truck marketing options, are always super scalable and provide unlimited exposure opportunities for brands. This is achieved through eye-catching branded trucks, customized menus, and a range of specialized  deliverables.

 

Additional Services to Make Events Unforgettable

At Sweeter, we’re a one-stop-shop for all things exceptional and experiential marketing, but we are also available to help elevate your special event from start to finish. From weddings and birthdays, to private celebrations, corporate events, bar mitzvahs, bat mitzvahs, as well as company outings, we provide special food truck event services that are sure to please.

Our professional team knows what it takes to make an event special and memorable across the board. We regularly help our clients decide on a location for their big celebration or event and then provide the right food truck, sweet or savory, to serve up delectable culinary selections guests crave.

Make the experience a savory one when guests are treated to an on-site chef charged with the creation of custom menus that bring the event to life through flavor! Looking for even more? Our comprehensive list of services for celebrations can even include extras like event permits,  photo booths, photography/videography, and security.

Our clients who know that their guests that have a serious sweet tooth to satisfy will find our Sweetery Truck to be everything they’ve imagined and more. The benefit of our mobile bakery can be extended to private parties or film sets alike.

No matter where the Sweetery Truck rolls up, outrageously delicious baked goods are waiting to be enjoyed within. Opting for this flavorful solution allows for our clients  to create a memorable experience with every bite.

 

Events Sweeter Serves

Promotional event marketing and food truck marketing options are both versatile and effective methods. At Sweeter, we’re proud to be able to serve clients that request our assistance at events and destinations that are drastically different. Our comprehensive marketing approach is truly unsurpassed.

While clients come to us to be a fun and delicious part of their celebrations, be it weddings, bar mitzvahs, bat mitzvahs, family picnics, corporate affairs and employee appreciation events, we’re just as adept at serving the cast and crew on television and film projects. The Sweeter team is at their best when producing  national experiential marketing campaigns that are as engaging as they are immersive.

 

Partner with the Best in the Business

Expertise leads the way when you partner with Sweeter. Our company was built on a foundation of excellence and our attention to detail in all aspects of business lets us stand out from the crowd.

We understand that customization is key to unforgettable marketing. To that end, we’re passionate about collaborating closely with our customers every step of the way to make sure the final results go above and beyond their expectations.

When you work with Sweeter, you can expect superior standards of communication with our team and an amazing customer service experience. We’re here to make sure our customers know their success is celebrated by our team. We work hard to guarantee our clients return again for yet another unforgettable and exceptional experience.

Need to bring your brand to life?

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