Skinny Pop NYSE IPO Brand Activation
New York Stock Exchange
Celebrating the IPO for Amplify Brands, the parent company of the Skinny Pop Popcorn brand, Sweeter brought not one but TWO branded food trucks to share the excitement of the milestone with anyone and everyone within the vicinity of the New York Stock Exchange – and later on the streets of Manhattan. Sweeter’s team of brand ambassadors, supported by our crazy-organized logistics team, managed to disseminate over 10,000 individual servings of Skinny Pop Popcorn throughout the day. Amplify Brands also wanted to document the brand activation, so Sweeter brought in one of our talented videography teams to shoot footage where guests were interviewed and showed their love for the brand – ultimately resulting in the video you can see inside this case study.
What is needed to celebrate an IPO
- Collaborate with New York Stock Exchange to arrange permissions to activate in secured location
- 2 Branded Food Trucks to maximize exposure and amplify brand awareness
- Logistics and Support to manage receiving, handling, storage of 10,000 bags of popcorn prior to the event day
- Our very own Brand Ambassador team & skilled interviewer, engaging guests
- Our Photography & Videography team documenting the entire day
Bags of Skinny Pop Popcorn
Roving Branded Food Trucks
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