NY Post & 9-1-1 Lone Star: A Food Truck Brand Activation in Midtown Manhattan
Midtown Manhattan
A 5 Alarm Event – hot characters, smokin’ new show & spicy authentic Texas chili – someone call 9-1-1! Sweeter partnered with the New York Post and FOX TV as their experiential marketing agency, to introduce the new hot show, 9-1-1- Lone Star, another acclaimed show in the 9-1-1 franchise. This activation assuredly helped to spike the show’s inaugural ratings.
Here's what we did:
- Our talented chefs prepared 1000 servings of 5-alarm, authentic Texas chili and country cornbread
- Our street team passed out a special edition New York Post with a cover wrap celebrating the new show
- Branded collateral consisting of branded cups, napkins and wooden spoons
- Truck side flat screen monitor and audio system playing 911 Lone Star trailer
5-Alarm Chili Cups
New 9-1-1 Fans
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