NY Post & 9-1-1 Lone Star

Midtown Manhattan

A 5 Alarm Event – hot characters, smokin’ new show & spicy authentic Texas chili – someone call 9-1-1! Sweeter partnered with the New York Post and FOX TV as their experiential marketing agency, to introduce the new hot show, 9-1-1- Lone Star, another acclaimed show in the 9-1-1 franchise. This activation assuredly helped to spike the show’s inaugural ratings.

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Here's what we did:

  • Our talented chefs prepared 1000 servings of 5-alarm, authentic Texas chili and country cornbread
  • Our street team passed out a special edition New York Post with a cover wrap celebrating the new show
  • Branded collateral consisting of branded cups, napkins and wooden spoons
  • Truck side flat screen monitor and audio system playing 911 Lone Star trailer
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5-Alarm Chili Cups


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