We are the experts,
The absolute best at creating mobile brand activations!

Sweeter is your Partner...we are not a vendor.
(Vendors sell hotdogs and beer in stadiums.)

Whether working along side agencies or directly with brands, we are the architects of brand experiences. Our events drive engagement to forge long-term loyalty between consumers and brands – Full Stop.

Scroll To Learn More

We ARE Sweeter

fun photo of Grant Di Mille President of Sweeter

After spending over 2 decades in the advertising agency and marketing worlds, as a collaborative consultant to luxury brands, predominantly in the beauty, fashion, jewelry and retail markets, Grant identified a new way of connecting consumers with brands through experiential marketing. Grant was, if not the first, one of the first to introduce the idea of taking a highly recognizable platform, a food truck, and turning it into a mobile marketing experience to promote a diversity of brands – physically taking the message to the people. Today, under Grant’s direction, Sweeter remains a highly successful marketing force in the “on wheels” experiential realm, bringing brands and people together. When Grant is not leading his team, he can be found pursuing his love of travel that takes him to various corners of the world. 

fun photo of Kim Healing Director of Events and Production

Event production is all about having great relationships, being resourceful, super organized and knowing how to get it done.  Kim joined Sweeter in 2014 after spending 20+ years in the world of high end, luxury interior design, running a family-owned business and managing multi-million dollar projects from proposal to installation, for clients all over the US. Working with Sweeter has revived her love of marketing and enabled her to activate the tools she gained when attending college and earning a BS in Marketing.  She has grown from being a Project Manager to VP, Director of Events and Production, currently managing the different teams that facilitate the events and tours that Sweeter produces around the country.  

This is the guy who knows all the stuff nobody else wants to know!  Hanssel brings with him the discipline, routine and knowledge of his military background, his organizational skills and attention to detail from his finance background and his overall charm and good looks to seamlessly manage all the logistics and support our projects require. He’s set up, breakdown and Mr. Fix It in between. Hanssel foresees potential issues and tackles them before anyone notices. Did we say how charming he is?

Stephanie Chan Team Lead and Accommodator

Stephanie has been working with Sweeter since 2017 – initially as a brand ambassador and since 2020 as our team lead for the projects we deploy her on.  She is intimately involved in all facets of the projects and knows what our brand ambassador teams are responsible for.  Stephanie organizes our BA teams, arranges for pre-event, pep rally meetings to review each activation and what our BA team is responsible for (often with clients) – she also handles all on-site management, making sure all BA teams are effective, stay on point (tweaking/adjusting on the fly) and that the clients are happy throughout the activations. 

Heir Jordan Chief Vibes Officer fun photo

Heir Jordan’s dynamic creative personality is as disarming as it is magnanimous, a truly motivated and passionate leader who transcends age and background, Heir Jordan exemplifies “cool” in a not too overly cool way. HJ is first and foremost an entrepreneur, a man who has and continues to wear many hats and wears them better than most. An accomplished fifteen-year music executive that beyond all else exemplifies being a “people person” who quietly communicates in ways that make others take notice. Known for creating monumental stages, events, and panels for renowned brands, conferences, and festivals, contributing to building brand growth, HJ is a Social Media Artist that gets brands buzzing with chatter. Be it heading up a social campaign, connecting with various demographics, or heading up a multi-city marketing tour, Jordan is the front of house bon vivant that is very much in the know.  Music is Jordan’s “other” passion but his affect on both teammates and clients are where Jordan is our inspirational beacon. HJ’s exceptional ability to achieve remarkable success is evident in his deep industry knowledge and strategic mindset.

Here's What They're Saying...

See All Testimonials

Sweeter truly went above and beyond to make our M&M’S Ice Cream brand activation a success. Grant, Kim and their full team were true partners every step of the way throughout our planning and program execution. Every detail, big and small, was strategic and thoughtful – we valued their constant communication and counsel to ensure we maximized our campaign to the fullest while keeping an efficient budget in mind. Their collaboration and attention to every element of our activation – from the ice cream truck design to brand ambassador coordination and our truck route to everything in between – clearly shows how much they care to bring success to every project they take on. I would recommend working with Sweeter in a heartbeat and look forward to partnering together again in the future. Thank you Grant and Kim for all you do to make the experiential world sweeter for your partners!

— Weber Shandwick

The activation was so amazing!! Everyone was thrilled internally and our events were amazing!

— Two Faced Cosmetics

The Sweeter team is great! I reached out to them with less than a month before Katy’s single release and they got it done and in Times Square! They are great collaborators no matter what your business goals may be, brainstorming with your team from the beginning before an idea is hatched to the complete activation, all with the most knowledgeable staff. I can’t imagine a more dreamier team. Love these guys!

— Capital Music Group

Sweeter has consistently exceeded our client’s expectations, no matter how large or small the project is.  The Sweeter Team is highly communicative and responds quickly to all requests and changes that may come up throughout the process.  I would highly recommend them to any partner looking to activate an event.

— Wunderman

We’ve worked with Sweeter on integrated marketing campaigns on both coasts that have helped move culture forward nationwide. We’ve partnered with them for coffee trucks, moving glass box trucks, delicious treats, and even a full bus tour. They’re a great solution to meet project needs, and they’re also thoughtful and compassionate partners through every step of the process.

— The Syndicate

Team Sweeter are the absolute best partners in the business for event marketing and brand activations! A joy to work with, they are dedicated, diligent, imaginative and care about our brands so passionately that we know we are always in safe hands with them. Nothing falls through the cracks when working with Sweeter. Consummate problem solvers, they always come back to us with the best solutions that fit all our clients budgets and often at breakneck speed for quick turnaround activations. We are always looking for the next opportunity to partner with Sweeter!