There's no arm twisting here...

...this is what they say - and there's a lot to be said.
In their words...

I am thrilled to share my experience working with Sweeter as they played an instrumental role in assisting CIIC PR in executing an experiential activation to introduce Jovē alkaline water to the masses. Working alongside Sweeter is a pleasure as they show great professionalism, knowledge, and expertise throughout the entire process. The Jovē Hydration Truck visited 11 cities across three states, where Sweeter’s tour manager and brand ambassadors distributed over 26,000 bottles of Jovē water, branded swag, and shared the brand’s key messages with consumers. As a result of the Hydration Truck Tour, over 200 media placements were secured, which is a testament to the effectiveness of Sweeter’s strategy. From overall tour management and logistics to their tour team, whose enthusiasm and professionalism helped to create a positive and memorable experience for consumers, Sweeter ensured that everything ran smoothly the planning and execution of the tour. This allowed our team to focus on other aspects of the campaign, such as media relations and event planning. Additionally, we planned and executed a media event in Miami to celebrate National Hydration Day and kick-off the Jovē Hydration Truck Tour. Sweeter assisted in this event and worked with our team to ensure it was a success. The event hosted top media and influencer contacts, resulting in incredible feature placements and over 700,000 media impressions. Overall, working with Sweeter is a pleasure, and their assistance is invaluable in executing brand activations. Their knowledge, professionalism, and expertise are evident throughout the process, and I highly recommend Sweeter to any organization looking for a partner in producing an experiential marketing campaign.


I worked with Sweeter in 2023 on a series of activations from New York to Florida for clients, and they came through big time. There were multiple days and activations, and all the production was smooth, and our guests and clients were happy. I’d definitely recommend them.


— BCW Global

The Sunday of the activation, we were up 129% to the year prior in traffic and up 50% in sales to the year prior. It was also great to see the week following (Mon-Wed) we were up 15% to prior year in traffic and +32% in sales showing the change in trend. Aside from this, we were very happy with your utilization of  your own social channels to talk up the event and keep the buzz going.

— Adidas

We organized a wonderful launch event with SWEETER! On the day that Mean Girls on Broadway tickets went on sale, we worked with SWEETER to wrap a truck in Mean Girls branding and serve cheese fries to all those who came to the theater to purchase tickets. And with a visit from Tina Fey, it made for a great event. SWEETER was the perfect partner for this activation!

— SpotCo

Sweeter has consistently exceeded our client’s expectations, no matter how large or small the project is.  The Sweeter Team is highly communicative and responds quickly to all requests and changes that may come up throughout the process.  I would highly recommend them to any partner looking to activate an event.

— Wunderman

Team Sweeter are the absolute best partners in the business for event marketing and brand activations! A joy to work with, they are dedicated, diligent, imaginative and care about our brands so passionately that we know we are always in safe hands with them. Nothing falls through the cracks when working with Sweeter. Consummate problem solvers, they always come back to us with the best solutions that fit all our clients budgets and often at breakneck speed for quick turnaround activations. We are always looking for the next opportunity to partner with Sweeter!


Sweeter truly went above and beyond to make our M&M’S Ice Cream brand activation a success. Grant, Kim and their full team were true partners every step of the way throughout our planning and program execution. Every detail, big and small, was strategic and thoughtful – we valued their constant communication and counsel to ensure we maximized our campaign to the fullest while keeping an efficient budget in mind. Their collaboration and attention to every element of our activation – from the ice cream truck design to brand ambassador coordination and our truck route to everything in between – clearly shows how much they care to bring success to every project they take on. I would recommend working with Sweeter in a heartbeat and look forward to partnering together again in the future. Thank you Grant and Kim for all you do to make the experiential world sweeter for your partners!

— Weber Shandwick

Our company selected Sweeter based on their online photo collection of previous events.  I thought the style and execution of what they had created was exactly what we were looking for.  From the initial brainstorming to the final delivery, Sweeter exceeded my expectations in every capacity by providing helpful suggestions, sharing their expertise, follow up, and follow through.  What I had anticipated to be a challenging project was handled flawlessly and I was at ease during the process.  Everyone on their team was top-notch and so professional. The event truck they created for our beauty brand was impactful, and attracted the foot traffic we needed for a successful event. I would partner with them again without thinking twice.

— 360bespoke

The activation was so amazing!! Everyone was thrilled internally and our events were amazing!

— Two Faced Cosmetics

The Sweeter team is great! I reached out to them with less than a month before Katy’s single release and they got it done and in Times Square! They are great collaborators no matter what your business goals may be, brainstorming with your team from the beginning before an idea is hatched to the complete activation, all with the most knowledgeable staff. I can’t imagine a more dreamier team. Love these guys!

— Capital Music Group

We’ve worked with Sweeter on integrated marketing campaigns on both coasts that have helped move culture forward nationwide. We’ve partnered with them for coffee trucks, moving glass box trucks, delicious treats, and even a full bus tour. They’re a great solution to meet project needs, and they’re also thoughtful and compassionate partners through every step of the process.

— The Syndicate