Teeling Whiskey St. Patrick’s Day Activation

SoHo & Financial District, NYC

If you weren’t around for this one, you were green with envy.

Okay, so we could not serve real Irish Coffee, but we could certainly pour the first part and then point you in the right direction – just a Blarney Stone’s Throw away to get the “special” top off. On St. Patty’s Day, Sweeter produced a brand activation where we strategically parked outside of some of NYC’s most popular Irish pubs where we gave away hundreds of delicious hot coffees along with a token to be redeemed at the pubs Teeling partnered with. Not only did the free St Patty’s Day beverage capture the moment, but we also brought our “Irish-for-the-day” Brand Ambassador team, custom LED phoenix neon & hanging pub signs, the subtle-but-sophisticated matte finish truck wrap with Sweeter’s suggested spot gloss logo treatment (which really made the brand’s logo come to life), a custom branded Teeling Whiskey awning and our famous spin-to-win prize wheel that is always a huge hit – I mean, who does not want to win great swag and then post to Instagram their bounty?

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This was an elevated experience on many levels.

Customized the truck wrap design to include multiple finishes where elements popped off the canvas.
Fabricated elements that added an Irish Pub ambiance including custom awning, backlit neon phoenix, hanging pub sign, high top tables, branded barrels and café string lights.
Brought our “Irish for the Day” Brand Ambassador Team.
Served fresh, hot and delicious coffee in branded cups.
Engaged guests in a contest with a branded spinning wheel of chance and handed out thousands of swag items.
Negotiated permits for relevant, high traffic locations near the bars that were partnering with our client.