Spotify – Wrapped


It’s a wrap. Spotify’s PR agency brought us in to produce a brand activation to wrap up the year end’s most popular music.  Through the use of one of our experiential food trucks, Sweeter warmed the hearts of Spotify loyalists and the public at large by giving out hot and healthy soup and playing the most listened to songs of the year.  The goal was to help show Spotify subscribers how they can see their year in music all in one playlist that is automatically generated by Spotify.  Sweeter secured permits and produced this event with our very own brand ambassador team – additionally, we provided custom branded hoodies, soup cups, napkins and custom printed free standing signage.

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  • Permitted a high foot traffic location in SoHo, NYC
  • Branded service items – custom branded hot soup cups and napkins
  • Custom printed free standing signage
  • Branded attire – custom printed Spotify hoodies for the on site team
  • Installed a proprietary hot soup machine that served hundreds of cups of soup quickly, easing the line of eager guests
  • Our own diverse brand ambassador team teaching guests how to find their Spotify Wrapped Playlist
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Permitted High Foot Traffic Location in NYC


Health Hot Cups of Soup on a Cold Day

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