Gillette Venus X Rifle Paper Company

SoHo & Union Square, NYC

If there is one singular word to describe this activation, it’s STUNNING!   Gillette Venus x Rifle Paper Company were celebrating the 3rd year of their special collaboration and wanted Sweeter to produce a brand activation to get noticed and take the excitement viral – and, what better way than by adorning one of our sampling food trucks with thousands of flowers while giving away thousands of custom made, all natural ice creams throughout Manhattan?  Taking over a pedestrian plaza in Union Square for 1 day and then 2 days in SoHo, we brought attention to the beautiful, special packaging that Rifle Paper Company created for Gillette Venus and directed guests to Target Stores, where the products could be found.  

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We brought beauty to the streets!

  • Pop-up floral design to die for! Included were a mix of faux and fresh and the most amazing scents surrounded the event!
  • Custom branded packaging and service ware for 3 custom ice cream flavors for the guests to enjoy.
  • Our very own brand ambassador team, talking up the virtues of the brand and getting guests excited to partake in the festivities.
  • Custom printed fabric awning made with brand specific colors to provide shade and cover at the service window – which helped on the sunny days and the rainy days.
  • Branded attire for our staff – putting forth a cohesive brand ambassador team look.
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