Financial Times

New York City & Washington DC

Championing Better Business…

The FT joined forces with Sweeter to create a buzz around their new platform – The New Agenda – The FT’s brand platform which signifies their journalistic leadership on crucial global trends and themes. The FT, looking to increase brand awareness and readership in two of the most influential markets in the US, New York City and Washington DC, launched a fully branded promotional food truck on an 10-day tour.

At strategic locations, identified by Sweeter, our BAs engaged with commuters about the FT’s new platform and signed up new subscribers while treating them to a hot coffee and delicious & healthy zucchini bread and oatmeal chocolate chip cookies.

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Services Provided

  • Multi-city Tour schedule mapped out to cover multiple locations in both NYC and Washington DC
  • Permitting and Permissions from local municipalities near commuter areas and financial districts
  • Sweeter’s Tour Manager and Brand Ambassador Team – touring with the promotional truck and engaging guests with messaging about The New Agenda
  • Recipe Development – Sweeter’s culinary team created healthy and delicious treats for the guests to enjoy
  • On Site Technology to enable viewing of the new platform and also sign ups
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Miles Traveled


Major Cities



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