Barrow NYC Fashion Week Activation

New York City Fashion Week Venues

The Italian streetwear brand, Barrow, was looking for some street cred in NYC at Fashion Week – and Sweeter brought it – in the form of  I scream, we scream, everyone screamed for our delicious custom Barrow-colored gelato served in branded ice cream cups for 2,000 guests.  In true guerrilla style, our branded ice cream truck made a statement at NYFW – it was strategically stationed in TriBeCa and Meatpacking around fashion show venues for that “WOW” moment which captured the attention of fashionistas, models and influencers who posed for photos and posted on social – blowing up Instagram and creating that buzz that Barrow was looking for. 



Scroll to Learn more

This is us being fashion forward.

  • Guerrilla Marketing – pulling it off on the fly
  • Recipe Development – custom color gelato
  • Last Minute Branded Packaging
  • Our diverse Brand Ambassador Team skillfully creating excitement around the brand
Contact Us
People lined up near a pink Barrow gelato truck during an outdoor brand activation.
NYFW Model Posing on Barrow Food Truck
Guests accepting Barrow from the window of a bright pink branded food truck.
Staff member serving gelato from the Barrow truck window.
Purple mascot posing with a Barrow gelato cup while guests take photos near the food truck.
100s

Fashion Models Blue & Yellow Tongues

Related Case Studies

Guest photographing a Gillette Venus floral sample cup in front of a colorful flower-wall truck display.

Rifle Paper Co. + Venus Collection 3-Day Activation

SoHo & Union Square, NYC

If there is one singular word to describe this activation, it’s STUNNING!   Gillette Venus x Rifle Paper Company were celebrating the 3rd year of…

Learn more
Brand ambassador handing a wrapped treat from a mirrored Kate Spade activation window.

Kate Spade Holiday Brand Activation

SoHo @ Kate Spade

Perhaps one of the most amazing and ornate trucks we’ve ever done!  To help celebrate Kate Spade’s holiday theme of disco and pizza, Sweeter turned…

Learn more
Attendee standing with arms crossed in front of the Cookie Club branded truck.

Taylor.wtf NFT Week Brand Activation

NFT Week Venues near Times Square, NYC

We partnered with an NFT artist during NYC NFT Week, taylor.wtf, to create a dynamic and engaging experience on the streets of NYC promoting his…

Learn more