Katy Perry

Times Square, NYC

Times Square Takeover – “Bon Appétit” baby!

Capitol Music needed an experiential marketing agency on short notice to coordinate a celebration for the launch of Katy Perry’s new single, Bon Appétit, taking over Times Square in a custom-branded cherry pie truck and handing out thousands of cherry pies to thousands of screaming fans.

As their partner for the brand activation, Sweeter made every aspect of this one-of-a-kind event run smoother, from location search, truck wrap design, package branding, DJ/amplified sound and videography to permitting, which included special negotiations with the Office of the Mayor of NYC, NYPD, and the Times Square Alliance to orchestrate the event under a highly aggressive schedule.

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Produced in less than 2 weeks:

  • Permitting in a Times Square Plaza
  • 6000 Individual Cherry Pies
  • Custom Branded Food Packaging
  • Graphic Design of Cherries Truck Wrap
  • On-Site DJ with full Audio Set up
  • Coordination of a dozen Security Agents, Katy’s own detail and NYPD on site for celebrity and overall event protection
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2 weeks

Time to Prepare


Super Smooth Celebrity Event

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