Rinna Beauty
BravoCon & SoHo, NYC
BravoCon NYC – all the glam Bravo stars are out, but who do they all want to see? Rinna! Lisa is not only a star for decades with staying power like few others, she’s an entrepreneur. Lisa’s team at Rinna Beauty contacted Sweeter to bring Rinna Beauty Lip Kits to her peeps. During these brand activation days, both at BravoCon and in SoHo, Lisa alone, with her magnanimous personality drew thousands of adoring fans who, of course, wanted to meet and say hello, but also to buy her lip kits. Over the course of this two day event, the register rang up hundreds of sales totaling many thousands of dollars. Sweeter was responsible for the graphic design of the gorgeous matte-finish truck wrap, location selection & permitting, inventory logistics/management, on site security, a selection of our own beauty knowledgeable brand ambassadors…including when Lisa’s personal driver failed to show up at her hotel, Sweeter sprang into action picked her up and saved the day!
Sweeter produced:
- Special Event/Street Activity Permits for multiple high foot traffic locations
- Receiving, Handling, Storage and Inventory Management of Rinna Beauty products
- Our Own Brand Ambassador Team engaging with guests
- Security, transportation and on site handling of celebrity
- Photography & Video production to document activation
- Provided devices for POS, enabling on site sales of product
Sales of Rinna Beauty Lip Kits
Rinna On Site
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