Mean Girls

Broadway, New York City

Hey Tina Fey, I’ll have some cheese fries!

We took to the streets to celebrate the launch of Mean Girls on Broadway on day one of ticket sales with a custom branded food truck and thousands of servings of cheese fries. Mean Girls writer Tina Fey served lines of adoring fans from one of our promotional cooking trucks, while the show’s cast and our brand ambassadors engaged with consumers throughout Manhattan. Our activation went viral and had almost half a million impressions across all social platforms, proving creative events can drive results.

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Services Provided

  • Culinary Team – Food Prep and Service On Site
  • Branded Mobile Kitchen serving up Cheese Fries to the masses
  • Video Production – documenting the brand activation
  • Guerrilla Marketing – taking the Mean Girls branded truck to locations on the Broadway corridor
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Online Impressions


NYC Locations


Servings of Cheese Fries

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