HBO – Hacks (Season 2)

LOS ANGELES

Through their PR agency, for a second time Sweeter worked with HBO Max to help expand on a massive billboard takeover campaign to create buzz around the premiere of Season 2 of their hit show “Hacks” in greater Los Angeles. Sweeter commandeered a fully branded motor coach, outfitted to look exactly like the tour bus on the show on one side and a massive billboard on the other, we toured around key market areas, including Beverly Hills, West Hollywood, Hollywood Blvd, Santa Monica Pier, HBO’s offices and a few of their media agency partners. Other deliverables included hundreds of servings of soda from a custom installed real Diet Coke soda fountain on the bus, much like the soda fountain that appears on the main character’s tour bus – a flat screen monitor playing the show trailer and a local team of curated brand ambassadors to engage the crowds.

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Rolling through LA like...

3 days in LA – identified relevant locations to maximize impressions and engagement
Custom installed sofa fountain in the entry of the bus serving Coke & Diet Coke in branded cups
Flatscreen monitor displaying show trailer beside the bus
Photo booth set up bus-side with custom backdrop
Photography & Videography, including drone footage, documenting the activation
Security detail covering celebrity guests and all on site activities
Receiving, Handling and Inventory Managment of Swag