Jovē Water – National Hydration Sampling Tour

Philly to Miami - and points in between

Jovē Water’s PR agency, CIIC PR, approached us to help them launch this new water brand to the public in Pennsylvania, Florida and Tennessee.  The Jovē Water Hydration Truck toured for 2 months to 11 cities and disseminated 27,000 one-liter bottles of water to thirsty guests right in the middle of the hot summer months.  Our incredible tour manager and local brand ambassador teams encouraged thousands of guests to scan a QR code on the side of the Jovē branded promotional truck in order to be entered into a contest to win a full year’s supply of Jovē Water, as well as other awesome branded swag. 



Scroll to Learn more

Deep Hydration, 1 bottle at a time.

  • Location Scouting and Permitting in 11 cities
  • Logistics – receiving, storage and handling of 27,000 One-liter bottles of Jovē Water
  • Tour management – 8 weeks
  • Curated local brand ambassador teams
  • QR Code Scan and Custom Swag Giveaways
Contact Us
Attendees posing with Jove water bottles in front of the branded truck.
Guest holding Jovē Water Bottle
Jovē Water food truck activations for brand awareness
Guest and Brand Ambassador in Miami for Jove Water Event
Jove team distributing water bottles from a branded truck window.
27,000

1 liter bottles in the hands of new Jovē loyalists

Related Case Studies

Two brand ambassadors pointing at a Circle K branded Bistro to-go truck during a mobile food promotion.

Circle K “Bistro to Go” – Multi-City Food Truck Tour & Brand Reveal

Charlotte, Myrtle Beach & Tampa

The food truck, at first glance, branded with nothing more than “Bistro to Go”, was a collaboration stunt between Circle K, their PR firm and…

Learn more
Crowd lined up beside a Hacks branded tour bus during an outdoor event.

HBO Hacks Season 2 – LA Tour Bus Brand Activation

LOS ANGELES

Through their PR agency, for a second time Sweeter worked with HBO Max to help expand on a massive billboard takeover campaign to create buzz…

Learn more
Food Truck Marketing for Barbados Tourism

Multi-City Brand Activation for Barbados Tourism in NYC & Boston

New York City and Boston

Who let the chicken out of the bag?  Before we pulled up, they were queued up – more than 600 strong in both Boston and…

Learn more