Case Studies
Look at what Sweeter has done for some interesting startup and powerhouse clients who have entrusted us with creating experiential marketing campaigns for their brands.
Imagine the story your brand activation will tell…
Skinny Pop NYSE IPO Brand Activation
New York Stock Exchange
Celebrating the IPO for Amplify Brands, the parent company of the Skinny Pop Popcorn brand, Sweeter brought not one but TWO branded food trucks to share the excitement of the milestone with anyone and everyone within the vicinity of the New York Stock Exchange – and later on the streets of Manhattan. Sweeter’s team of brand ambassadors, supported by our crazy-organized logistics team, managed to disseminate over 10,000 individual servings of Skinny Pop Popcorn throughout the day. Amplify Brands also wanted to document the brand activation, so Sweeter brought in one of our talented videography teams to shoot footage where guests were interviewed and showed their love for the brand – ultimately resulting in the video you can see inside this case study.
Skinny Pop Popcorn
Barrow NYC Fashion Week Activation
New York City Fashion Week Venues
The Italian streetwear brand, Barrow, was looking for some street cred in NYC at Fashion Week – and Sweeter brought it – in the form of I scream, we scream, everyone screamed for our delicious custom Barrow-colored gelato served in branded ice cream cups for 2,000 guests. In true guerrilla…
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Broadway to the Boroughs – Thoughts of a Colored Man Activation
YMCAs in Brooklyn & Bronx
Thoughts of a Colored Man, Broadway’s first all black production, wanted to bring Broadway to the “hoods” of Brooklyn and the Bronx. Taking inspiration from the show’s set, a barbershop, which everyone knows is the hood’s social club, Sweeter’s challenge was to recreate “the scene” – but this time on…
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Bumble’s Valentine’s Day Airstream Activation in SoHo
SoHo, NYC
Bumble Date, Valentine’s Day, Fashion Week, Airstream driving traffic into a Bumble Hive. Bumble returned to Sweeter as their experiential marketing agency partner to promote a New York Fashion Week pop-up and to drive traffic into one of their community hubs called “The Hive”. For New York’s Fashion Week, they…
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Circle K “Bistro to Go” – Multi-City Food Truck Tour & Brand Reveal
Charlotte, Myrtle Beach & Tampa
The food truck, at first glance, branded with nothing more than “Bistro to Go”, was a collaboration stunt between Circle K, their PR firm and Sweeter…attracting the curious while revealing a surprise! “The Stunt” which was deployed on a multi-city tour along the eastern seaboard & ending in Tampa, FL,…
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Financial Times Food Truck Tour
New York City & Washington DC
Championing Better Business… The FT joined forces with Sweeter to create a buzz around their new platform – The New Agenda – The FT’s brand platform which signifies their journalistic leadership on crucial global trends and themes. The FT, looking to increase brand awareness and readership in two of the…
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HBO Hacks Season 2 – LA Tour Bus Brand Activation
LOS ANGELES
Through their PR agency, for a second time Sweeter worked with HBO Max to help expand on a massive billboard takeover campaign to create buzz around the premiere of Season 2 of their hit show “Hacks” in greater Los Angeles. Sweeter commandeered a fully branded motor coach, outfitted to look…
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Jovē Water – National Hydration Sampling Tour
Philly to Miami – and points in between
Jovē Water’s PR agency, CIIC PR, approached us to help them launch this new water brand to the public in Pennsylvania, Florida and Tennessee. The Jovē Water Hydration Truck toured for 2 months to 11 cities and disseminated 27,000 one-liter bottles of water to thirsty guests right in the middle…
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Kate Spade Holiday Brand Activation
SoHo @ Kate Spade
Perhaps one of the most amazing and ornate trucks we’ve ever done! To help celebrate Kate Spade’s holiday theme of disco and pizza, Sweeter turned one of our promotional food trucks into a disco ball – wrapped in silver mylar and over 1500 hand applied acrylic mirror tiles. The truck…
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