Showtime – SMILF
3 NYC Hot Spots
An apartment on wheels for all to see.
After working with Showtime on a highly successful relaunch of their series Twin Peaks, Showtime directed one of their agencies to collaborate with Sweeter to create a brand activation by designing a mobile set on one of our glass walled trucks from their soon-to-be hit series SMILF.
To promote the new series we created a completely immersive experience that included one-on-one dating advice with relationship experts from the feminist satire website Reductress, a photo booth for instant profile pics which were also posted on social media, sweet & savory treats of chocolate-covered bacon and Boston Cream doughnuts, and a full brand ambassador street team recruiting consumers to sign up for Showtime app subscriptions.
- Custom Built Out Glass Walled Truck – incorporating elements of a single mom’s apartment in Boston
- Recipe Development – in the theme of “Boston meat market” we created the perfect chocolate dipped bacon strips on sticks as well as Boston Cream Doughnuts
- Branded Packaging – included custom printed labels on bakery bags
- Guerilla Marketing – targeting 3 high foot traffic areas throughout NYC
- Mobile Wifi for guests to post their new profile pictures, generated by the onsite Photo Booth, on dating sites
- Sweeter’s own Brand Ambassador Team – inviting guests into the brand activation experience
New SHO SMILF Watchers
Hot New Dating Profile Pics
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