Breast Cancer Awareness – Wacoal Bra Fittings

Soho, NYC

Don’t get us wrong, we are always inspired and motivated to do the best we can, however, when working on a philanthropic project that boosts awareness in the community and supports a very real cause, our passion is through the roof.  For two seasons, in conjunction with wanting to support the Susan G Komen Foundation, Wacoal and their PR firm tasked Sweeter with creating a mobile pop up where women could tackle the age-old problem of being properly fitted by expert bra consultants. Sweeter helped drive a “Fit for the Cure”.  In order to attract and engage guests, we produced a beautifully decorated glass walled truck, a branded Wacoal tent, delicious sweet food & beverage giveaways and a spinning wheel of chance where guests won the coolest Wacoal branded swag & real in store cash to use toward a Wacoal purchase.  For every woman who participated, and there were many, Wacoal donated a cash amount that went directly to support Breast Cancer Awareness.  

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