Schutz SoHo Pop-Up Brand Activation
SoHo, NYC
A SoHo Pop-Up with Brazilian Style!
We partnered with Brazilian shoe brand Schutz to create a dynamic and engaging experience on the streets of SoHo promoting their new Prince Street Pop-Up. Sweeter produced branded push carts and a branded food truck serving passersby custom-made, all-natural, sweet and healthy ice pops and açai bowls during opening weekend. Our brand ambassadors drove traffic from surrounding streets into the store using bounce-back cards, giveaways, and sweeter treats, driving sales and offering consumers a memorable shopping experience.
Services Provided
- Permitting in front of SoHo pop up boutique
- All natural popsicles on branded popsicle sticks with custom branded wrappers
- Recipe Development – Super healthy açai bowls in branded cups
- 1 Branded Food Truck at the curb and 2 Branded Push Carts flanking the entrance
- Our own curated brand ambassador team, wearing custom branded t shirts and beautiful Schutz slip ons
- Our Security Team keeping a watchful eye on the brand activation
Açai Bowls & Popsicles
Jam packed SoHo Pop Up Boutique
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