Barrow NYC Fashion Week Activation
New York City Fashion Week Venues
The Italian streetwear brand, Barrow, was looking for some street cred in NYC at Fashion Week – and Sweeter brought it – in the form of I scream, we scream, everyone screamed for our delicious custom Barrow-colored gelato served in branded ice cream cups for 2,000 guests. In true guerrilla style, our branded ice cream truck made a statement at NYFW – it was strategically stationed in TriBeCa and Meatpacking around fashion show venues for that “WOW” moment which captured the attention of fashionistas, models and influencers who posed for photos and posted on social – blowing up Instagram and creating that buzz that Barrow was looking for.
This is us being fashion forward.
- Guerrilla Marketing – pulling it off on the fly
- Recipe Development – custom color gelato
- Last Minute Branded Packaging
- Our diverse Brand Ambassador Team skillfully creating excitement around the brand
Fashion Models Blue & Yellow Tongues
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