Taylor.wtf NFT Week Brand Activation
NFT Week Venues near Times Square, NYC
We partnered with an NFT artist during NYC NFT Week, taylor.wtf, to create a dynamic and engaging experience on the streets of NYC promoting his artwork and new venture, Cookie.club. Sweeter produced a branded truck that served passersby custom-made, branded sugar cookies with edible images of Taylor’s NFTs. Some lucky NFT enthusiasts and followers of taylor.wtf received custom printed skateboard decks, branded t-shirts and water bottles – and some even received a special “flower” to inspire the crowd. It was Taylor’s first time showing his face in public after selling over $2.5 million worth of NFTs – nobody knew what he looked like, this was Taylor’s coming out party!
the puzzle pieces we put together
- Negotiated placement in multiple locations near NFT Week activities
- Delicious digitally printed NFT cookies for a thousand guests
- Managed receiving, handling, inventory and dissemination of branded swag
- Photography and Videography documenting the activation
Custom Printed NFT Cookies
Guerrilla Marketing near NFT Week in Times Square
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