Sweeter is a Full Service Event Production & Experiential Marketing Company which produces experiences, from marketing campaigns connecting consumer to brand, corporate catering affairs, personal celebrations to on site catering services with and without our wheels.

About Us | Food Truck Promotional Event Marketing | Sweeter

The Beginning

In 2009, when the world changed and the economy came crashing to the ground, we left behind our successful advertising and marketing careers to start a mobile food truck business, then quickly realized that there was so much more potential to our new venture. Six months later, bringing our former career passions to our new business, we started what was to become a huge phenomenon by executing one of the very first food truck-based experiential marketing events in NYC...and we've never forgotten our roots of having fun and bringing our delicious sweet or savory food trucks to personal and corporate celebrations...

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The Now

Today we not only create branded food truck experiences…we are so much more. We are the complete turnkey experience. We provide any or all of the services, and more, to support the activations we produce for our clients. We execute campaigns using our mobile assets including branded food trucks, interactive mobile stages (glass trucks), Airstreams, digital billboards, shipping containers, push carts and other types of pop ups. From NY to LA, curb lane, pedestrian plazas or brick & mortar event spaces - with or without wheels - whatever you've got, we'll take it, and make it sweeter.

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Sweeter brand ambassadors in pink tutus in a NYC crosswalk
people lined up at a promotional truck event produced by Sweeter for Symantec
marketing push cart for güd in NYC
Sweetery Truck cobranded with a long line of guests waiting for giveaways
Sweeter brand ambassador handing out ice cream from a food truck at a promotional event for Monopoly

Sweeter makes more.

We are up to the challenge, we go beyond to capture the attention and imagination of consumers for our clients. Look at who we've done more for...