Experiential marketing is all about providing experiences for your consumers. These experiences vary, but they’re all about making your brand or company stand out amongst the fierce competition. While traditional marketing efforts still play an important role, businesses that aren’t getting on board with experiential marketing are doing themselves a disservice.
To get started, it is first important to understand why it is so beneficial and important to implement. This article will provide a brief overview of the many advantages to using these strategies and evaluate the importance of implementing these strategies.
There are quite a few advantages to begin to incorporate experiential marketing into your marketing plan. First off, it provides personalized engagement. This means that customers will feel a real-life connection with your brand. This goes above and beyond in getting consumers to remember and choose your brand. By immersing consumers in an experience, they are more likely to feel connected to your brand than other traditional marketing strategies.
Another benefit of it is that it provides a real-life opportunity for you to demo your product. You can really distinguish yourself from competitors by implementing an EM strategy to help customers feel strongly about your brand. Building strong positive emotions surrounding a brand or product lends itself to more overall satisfaction and positive word-of-mouth referrals.
When consumers really connect with something, they’re likely to share it with others. Through social media or word of mouth, creating experiences for customers gives them something to talk about. People are likely to capture videos and share them through social media platforms, which in turn is more visibility for your brand. The great thing about experiential marketing is that there is so much room for creativity. You can really use the creative freedom surrounding experiential marketing to create something new and different; something unlike anything before.
Experiential marketing is as simple as creating an opportunity or experience for people to directly engage with your brand or product. Though the name may sound complicated, experiential marketing is quite diverse and can be easily tailored to fit your brand’s specific marketing needs. Depending on the type of brand or business you have, some of these may or may not be applicable:
Experiential marketing is so important to help set your brand apart from others. This is because it can bring benefits to not only your customers but to you and your business as well. It involves leads and customers in new types of activities. Improves customer loyalty, increases awareness surrounding your brand, and helps introduce new products/brands in a positive light. According to a 2016 report by Event Marketing Institute, 74% of consumers said that engaging with a branded event and experiential marketing made them more likely to buy the products promoted.
Are you ready to take your marketing campaign to the next level and create experiences that drive customers to action and advocacy for your brand? We’re here to help bring your marketing event dreams to life! Learn more about how we do it all here!