How Experiential Marketing is Different from Traditional Marketing 

When it comes to the success of a business, a solid marketing strategy is an essential component to success. Marketing is an ever-evolving process, as there are always new platforms and approaches to reach customers in new ways. 

Traditional marketing, which comprises advertisements, out of home, direct mail, and more, is one common method to get your business to gain recognition. In contrast, experiential marketing is a different approach that focuses on the customer, their feelings, and emotions. In this overview, we’ll take a look at the difference between these two types of marketing and their pros and cons.

Traditional Marketing vs. Experiential Marketing

Traditional marketing is an older philosophy, which has been around for many years. This includes your standard TV advertisements, commercials, billboards, and mailings. These types of advertising have been shown to work, but have quickly become outdated and not nearly as effective as they once were.

In addition, it can be difficult to build a personal connection with your customers through this generic type of marketing. More modern marketing strategies may also include social media posts, video content, and paid online advertising. While these are more effective and important, more companies are getting creative and finding new ways to use experiential marketing to set themselves apart from their competitors.

Where Experiential Marketing Sets Itself Apart

Experiential marketing is becoming more and more popular today due to its many benefits. This type of marketing allows customers to have more of an emotional investment in the brand or product. Some examples of types of this style of marketing include…

  • Live Experiences
  • Branded Food Trucks and Other Promotional Vehicles
  • Food & Product Samplings
  • Swag Giveaways
  • Brand Ambassador Interactions (Street Teams)
  • Contests

…and much more!

These tactics provide a personalized, real-life experience that clients are more likely to remember and help you genuinely connect with your audience. 

This is one of the main reasons it is so powerful – because it can create memorable experiences and moments for your customers, which can have a greater impact than traditional marketing methods. For example, research shows people only remember 10% of what they read but remember 90% of what they do. This experiential statistic helps businesses see the importance of creating an experiential marketing strategy to support their traditional marketing efforts. 

Through experiential marketing, you can create positive brand associations through the creation of meaningful experiences. In addition, it allows you to gain real-time insights to the success of your efforts. People are likely to share their experiences with their friends and family, via word of mouth or social media, which makes the impact of your experiential marketing strategies go even further. 

Sweeter specializes in bringing brands to life through experiential marketing. We offer a variety of options for marketing campaigns, such as mobile event activations, pop-ups, B2B events, national tours, and so much more. Whatever you’re looking for, Sweeter can help you get started to bring your experiential marketing ideas to life. 

Let’s start a conversation so we can better understand your needs and discuss ways that we can level up your business!