Too Faced Cosmetics

Too Faced Cosmetics

Peaches & Cream across the U.S. & Canada

  • 550 Pints of Ice Cream Shipped to Influencers
  • 10,000+ New Peaches & Cream forever lovers
  • 1 Super Sweet Cosmetic Line

Too Faced Cosmetics approached SWEETER to be their partner in launching their new Peaches & Cream cosmetic line. To start, we were tasked with developing a custom-made ice cream flavor that tied into the new makeup "flavor". After extensive recipe development with custom branded packaging, we shipped out thousands of delicious Peaches & Cream ice creams across the US and Canada for in-store events at Sephora stores. We also customized a unique pint-sized ice cream container and outer mailer that were individually overnighted to hundreds of industry bloggers and influencers across the country. We finished up the campaign with a special launch event in NYC, storming two Sephora locations with a fully-branded truck and 5,000 servings of Peaches & Cream ice cream. Shipping ice cream is no easy feat, but we got it done! And, in the end, thousands of people got to experience this new Too Faced Cosmetics line with all 5 senses.

Services

  • Brand Ambassadors & Street Teams
    Brand Ambassadors & Street Teams

    Our exceptional team of SWEETER brand ambassadors have been with us through many activations over the years. We've honed their skills - they are personable, engaging, outgoing, well-spoken, energetic and talented. Their job is to be on brand and to amplify your message in a way that captures the attention of your audience.

  • Branded Collateral & Custom Packaging
    Branded Collateral & Custom Packaging

    Whether it's branded packaging or a clever giveaway that will leave a lasting impression, we will take your creative vision (or design one for you) and produce anything from branded attire, collateral, food service items, signage, take-away bags...to other cool swag!

  • Concept & Strategy
    Concept & Strategy

    Above all, we listen intently to your objectives and goals.  We will work together with you to strategically craft creative solutions and/or simply bring your own vision to life. Essentially, we are your storyteller and the story we tell will be an experience that is fun, powerful and relevant.

  • Creative Services
    Creative Services

    Sweeter's creative services and graphic design team can design just about anything. Not every client has the bandwidth or an in-house design capabilities to create art. Under your art direction, we can take our clients' visual assets and style guide and create unique, eye-catching designs. From there we can produce anything from branded attire, collateral and signage to custom build outs, vehicle wraps...and beyond.

  • Design & Fabrication
    Design & Fabrication

    Following our clients' vision, we can custom fabricate a multi-sensory experience.  Our team can design and build staging, structures, pop-up build outs, props, furnishings, audio/visual, lighting and even customize vehicles.

  • Event Production
    Event Production

    From concept to completion, we are partners, thinkers, overseers, doers, solvers, executors...we are producers.  With or without our wheels, we can bring your vision to life. This is what we do, we love it and we are awesome at it!

  • Experiential Marketing
    Experiential Marketing

    Experiences!  That's what it's about these days.  We are one of the very first companies to wrap a food truck with a client's brand and create a mobile experience that directly connects with consumers.  It's the most fun, engaging and relevant way to promote a brand!

  • Location Scouting
    Location Scouting

    Finding a location that has the right pulse and demographic is critical to event success. From city streets, parks and pedestrian plazas to indoor event spaces, SWEETER will assist in identifying the best venue to achieve our client's desired results.

  • Menu & Recipe Development
    Menu & Recipe Development

    Be it sweets or savory, our highly accomplished culinary team can create a menu or particular food concept to pair with any type of an event.  We can even incorporate our client's food or beverage into something unique and delicious to evoke that "WOW" moment.

  • Permitting
    Permitting

    SWEETER has the knowledge and expertise to obtain all necessary permits for the activations we produce, in any market. Be it Special Event, Department of Health, Department of Buildings or other permits...you don't have to worry, we've got this.

  • Photography & Videography
    Photography & Videography

    Our team of talented, skilled photographers and videographers will capture the essence of your event with stills or video which can be posted on social channels, produced into a short marketing/PR video or simply just to have.

  • Security
    Security

    In today's world, it's always good to have a little extra security. Headed by a former NYPD Captain, our NYC based team of former NYPD are credentialed, licensed and can provide coverage through a network that extends across the U.S.  They provide crowd control, celebrity protection and general oversight of our events.

  • Staffing
    Staffing

    Not only is our front-facing team important to an activation, equally so is the team behind the scenes.  Our support staff really make it all happen. Our team has the tools to work seamlessly together from load in to load out to produce flawless events.

  • Storage & Handling
    Storage & Handling

    If the activation involves the dissemination of client's merchandise or swag, we've got that covered.  We can receive, inventory, store and transport anything - dry, refrigerated or frozen.

See All Our Services
too-faced-experiential-event-nyc-pretty-guests
too-faced-cosmetics-dog
too-faced-food-truck-wrap-event-production
too-faced-food-truck-wrap-giveaway-ice-cream
too-faced-nyc-guests-happy-truck
too-faced-cosmetics-happy-guests
too-faced-soho-nyc-event-production

The activation was so amazing!! Everyone was thrilled internally and our events were amazing!

Katie H., Marketing Communications Specialist

See other Case Studies