Mobil 1

Mobil 1

Taking over an New York City Pedestrian Plaza

  • Experts What we are when it comes to Permits
  • Professionals What we are when it comes to Venue Negotiations
  • Doers What we are when it comes to making things happen

Jack Morton Worldwide brought SWEETER in to partner on Mobil-1's "Annual Protection" Motor Oil product launch in New York City's newest pedestrian plaza, Plaza 33. The event was centered around a shoot-out contest between two sports legends, the NBA's Dikembe Mutombo and NASCAR's Kevin Harvick. SWEETER worked with NYC's Department of Buildings to permit a basketball court buildout and with the Mayor's Office to permit the plaza, as well as showcase one of Kevin's NASCAR racing cars on site. In addition, SWEETER secured an adjacent, indoor venue space utilized for green room and media relations spaces as well as provided a security team and catered refreshments for guests and VIPs.


  • Creative Services
    Creative Services

    Sweeter's creative services and graphic design team can design just about anything. Not every client has the bandwidth or an in-house design capabilities to create art. Under your art direction, we can take our clients' visual assets and style guide and create unique, eye-catching designs. From there we can produce anything from branded attire, collateral and signage to custom build outs, vehicle wraps...and beyond.

  • Design & Fabrication
    Design & Fabrication

    Following our clients' vision, we can custom fabricate a multi-sensory experience.  Our team can design and build staging, structures, pop-up build outs, props, furnishings, audio/visual, lighting and even customize vehicles.

  • Event Production
    Event Production

    From concept to completion, we are partners, thinkers, overseers, doers, solvers, executors...we are producers.  With or without our wheels, we can bring your vision to life. This is what we do, we love it and we are awesome at it!

  • Location Scouting
    Location Scouting

    Finding a location that has the right pulse and demographic is critical to event success. From city streets, parks and pedestrian plazas to indoor event spaces, SWEETER will assist in identifying the best venue to achieve our client's desired results.

  • Permitting

    SWEETER has the knowledge and expertise to obtain all necessary permits for the activations we produce, in any market. Be it Special Event, Department of Health, Department of Buildings or other don't have to worry, we've got this.

  • Security

    In today's world, it's always good to have a little extra security. Headed by a former NYPD Captain, our NYC based team of former NYPD are credentialed, licensed and can provide coverage through a network that extends across the U.S.  They provide crowd control, celebrity protection and general oversight of our events.

  • Staffing

    Not only is our front-facing team important to an activation, equally so is the team behind the scenes.  Our support staff really make it all happen. Our team has the tools to work seamlessly together from load in to load out to produce flawless events.

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