Katy Perry
Times Square Takeover - "Bon Appétit" baby!
- 40.758896 N Latitude
- -73.985130 W Longitude
- 1 Center of the Universe
Capitol Music partnered with us to celebrate the launch of Katy Perry's new single, Bon Appétit, taking over Times Square in a custom branded cherry pie truck and handing out thousands of cherry pies to thousands of screaming fans. As their partner for the celebration, SWEETER made every aspect of this one-of-a-kind event run smoother, from location search, truck wrap design, package branding, DJ/amplified sound and videography to permitting, which including special negotiations with the Office of the Mayor of NYC, NYPD and the Times Square Alliance to orchestrate the event under a highly aggressive schedule.
Services We Provided
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Brand Ambassadors & Street Teams
Brand Ambassadors & Street Teams
Our exceptional team of SWEETER brand ambassadors have been with us through many activations over the years. We've honed their skills - they are personable, engaging, outgoing, well-spoken, energetic and talented. Their job is to be on brand and to amplify your message in a way that captures the attention of your audience. -
Branded Collateral & Custom Packaging
Branded Collateral & Custom Packaging
Whether it's branded packaging or a clever giveaway that will leave a lasting impression, we will take your creative vision (or design one for you) and produce anything from branded attire, collateral, food service items, signage, take-away bags...to other cool swag! -
Creative Services
Creative Services
Sweeter's creative services and graphic design team can design just about anything. Not every client has the bandwidth or an in-house design capabilities to create art. Under your art direction, we can take our clients' visual assets and style guide and create unique, eye-catching designs. From there we can produce anything from branded attire, collateral and signage to custom build outs, vehicle wraps...and beyond. -
Design & Fabrication
Design & Fabrication
Following our clients' vision, we can custom fabricate a multi-sensory experience. Our team can design and build staging, structures, pop-up build outs, props, furnishings, audio/visual, lighting and even customize vehicles. -
Event Production
Event Production
From concept to completion, we are partners, thinkers, overseers, doers, solvers, executors...we are producers. With or without our wheels, we can bring your vision to life. This is what we do, we love it and we are awesome at it!
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Experiential Marketing
Experiential Marketing
Experiences! That's what it's about these days. We are one of the very first companies to wrap a food truck with a client's brand and create a mobile experience that directly connects with consumers. It's the most fun, engaging and relevant way to promote a brand! -
Location Scouting
Location Scouting
Finding a location that has the right pulse and demographic is critical to event success. From city streets, parks and pedestrian plazas to indoor event spaces, SWEETER will assist in identifying the best venue to achieve our client's desired results. -
Menu & Recipe Development
Menu & Recipe Development
Be it sweets or savory, our highly accomplished culinary team can create a menu or particular food concept to pair with any type of an event. We can even incorporate our client's food or beverage into something unique and delicious to evoke that "WOW" moment. -
Permitting
Permitting
SWEETER has the knowledge and expertise to obtain all necessary permits for the activations we produce, in any market. Be it Special Event, Department of Health, Department of Buildings or other permits...you don't have to worry, we've got this. -
Security
Security
In today's world, it's always good to have a little extra security. Headed by a former NYPD Captain, our NYC based team of former NYPD are credentialed, licensed and can provide coverage through a network that extends across the U.S. They provide crowd control, celebrity protection and general oversight of our events. -
Staffing
Staffing
Not only is our front-facing team important to an activation, equally so is the team behind the scenes. Our support staff really make it all happen. Our team has the tools to work seamlessly together from load in to load out to produce flawless events.
Our exceptional team of SWEETER brand ambassadors have been with us through many activations over the years.
Whether it's branded packaging or a clever giveaway that will leave a lasting impression, we will take your creative vision (or design one for you) and produce anything from branded attire, collateral, food service items, signage, take-away bags...to other cool swag!
Sweeter's creative services and graphic design team can design just about anything. Not every client has the bandwidth or an in-house design capabilities to create art. Under your art direction, we can take our clients' visual assets and style guide and create unique, eye-catching designs. From there we can produce anything from branded attire, collateral and signage to custom build outs, vehicle wraps...and beyond.
Following our clients' vision, we can custom fabricate a multi-sensory experience. Our team can design and build staging, structures, pop-up build outs, props, furnishings, audio/visual, lighting and even customize vehicles.
Experiences! That's what it's about these days. We are one of the very first companies to wrap a food truck with a client's brand and create a mobile experience that directly connects with consumers. It's the most fun, engaging and relevant way to promote a brand!
Finding a location that has the right pulse and demographic is critical to event success. From city streets, parks and pedestrian plazas to indoor event spaces, SWEETER will assist in identifying the best venue to achieve our client's desired results.
Be it sweets or savory, our highly accomplished culinary team can create a menu or particular food concept to pair with any type of an event. 
SWEETER has the knowledge and expertise to obtain all necessary permits for the activations we produce, in any market. Be it Special Event, Department of Health, Department of Buildings or other permits...you don't have to worry, we've got this.
In today's world, it's always good to have a little extra security. Headed by a former NYPD Captain, our NYC based team of former NYPD are credentialed, licensed and can provide coverage through a network that extends across the U.S. 
Not only is our front-facing team important to an activation, equally so is the team behind the scenes. Our support staff really make it all happen. Our team has the tools to work seamlessly together from load in to load out to produce flawless events.
"The SWEETER team is great! I reached out to them with less than a month before Katy's single release and they got it done and in Times Square! They are? great collaborators no matter what your?business goals may be, brainstorming with ?your team from the beginning before an idea is hatched to the complete activation, all with the most knowledgeable staff. I can't imagine a more dreamier team. Love these guys!"