Google needed a Black Friday brand launch that was Pixel perfect.

  • 3000 Hot Chocolates
  • 3000 Cookies
  • 3 Days

Jack Morton, a leading brand experience agency and a returning client of SWEETER's, came to us to help launch Google's newest phone, the Google Pixel 3. With a Black Friday launch date, we knew we had to give consumers at the Google Hardware Store pop-up a had-to-be-there experience. With a featured new "Not Pink" product color as part of the launch, we partnered with celebrity pastry chef Dominique Ansel on the Hardware Store Treat Truck to serve thousands of freshly-baked chocolate chip cookies and servings of hot chocolate topped with "Not Pink" whipped cream to match. Our activation ran through the long holiday weekend, where the truck attracted thousands of guests and increased traffic into the SoHo pop up.

Services We Provided

  • Brand Ambassadors & Street Teams
    Brand Ambassadors & Street Teams

    Our exceptional team of SWEETER brand ambassadors have been with us through many activations over the years. We've honed their skills - they are personable, engaging, outgoing, well-spoken, energetic and talented. Their job is to be on brand and to amplify your message in a way that captures the attention of your audience.

  • Branded Collateral & Custom Packaging
    Branded Collateral & Custom Packaging

    Whether it's branded packaging or a clever giveaway that will leave a lasting impression, we will take your creative vision (or design one for you) and produce anything from branded attire, collateral, food service items, signage, take-away other cool swag!

  • Concept & Strategy
    Concept & Strategy

    Above all, we listen intently to your objectives and goals.  We will work together with you to strategically craft creative solutions and/or simply bring your own vision to life. Essentially, we are your storyteller and the story we tell will be an experience that is fun, powerful and relevant.

  • Event Production
    Event Production

    From concept to completion, we are partners, thinkers, overseers, doers, solvers, executors...we are producers.  With or without our wheels, we can bring your vision to life. This is what we do, we love it and we are awesome at it!

  • Experiential Marketing
    Experiential Marketing

    Experiences!  That's what it's about these days.  We are one of the very first companies to wrap a food truck with a client's brand and create a mobile experience that directly connects with consumers.  It's the most fun, engaging and relevant way to promote a brand!

  • Permitting

    SWEETER has the knowledge and expertise to obtain all necessary permits for the activations we produce, in any market. Be it Special Event, Department of Health, Department of Buildings or other don't have to worry, we've got this.

  • Security

    In today's world, it's always good to have a little extra security. Headed by a former NYPD Captain, our NYC based team of former NYPD are credentialed, licensed and can provide coverage through a network that extends across the U.S.  They provide crowd control, celebrity protection and general oversight of our events.

See All Our Services

I wanted to send a big THANK YOU for all your help with this activation! I think it was a great success and Google was very happy with the turnout, as well!

Katie, L., Senior Producer at Jack Morton Worldwide

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