• 100s 5-Alarm Chili Cups
• 1000s New 9-1-1 Fans
• 1 Big Apple Hot Spot

Sweeter partnered with the New York Post and FOX TV, to introduce the new hot show, 9-1-1- Lone Star, another acclaimed show in the 9-1-1 franchise. All day long our event team was tasked with promoting the show in Midtown Manhattan by giving out servings of 5-alarm, authentic Texas chili and country cornbread, both recipes which were developed by our talented chefs. Also, our street team passed out a special edition New York Post with a cover wrap celebrating the new show. Sweeter produced the branded collateral consisting of branded cups, napkins and wooden spoons to make the experience that much more memorable. This activation assuredly helped to add a spike in the show's inaugural ratings.