- 1 Cool Airstream
- 100s Photo Booth Selfies
- 1000s Bumble Valentines
Bumble returned to SWEETER to promote a New York Fashion Week pop-up and to drive traffic into one of their community hubs called "The Hive" - lounge spaces with specific content. For New York's Fashion Week, they hosted a Hive in Artists & Fleas' SoHo space for a full week. On Valentine's Day, the final day, we positioned one of our Airstream trailers outside the space to draw people into The Hive and ultimately drive downloads and registrations for the Bumble App. Inside the Airstream, we built a lounge that followed the brand's aesthetic and included a GIF photo booth, custom Bumble-branded heart cookies from SWEETER's kitchen and offered people a chance to write "letters to your future self", to be mailed out on a future Valentine's Day. On the day of the event, we provided six of our own brand ambassadors, our security team and we also handled all permit negotiations with the Mayor's Office, NYPD and the SoHo BID. For those looking for love - or just a cookie and a selfie - on Valentine's Day, we gave them a chance to find their match with Bumble.
Services We Provided
- Brand Ambassadors & Street Teams
Brand Ambassadors & Street Teams
Our exceptional team of SWEETER brand ambassadors have been with us through many activations over the years. We've honed their skills - they are personable, engaging, outgoing, well-spoken, energetic and talented. Their job is to be on brand and to amplify your message in a way that captures the attention of your audience.
- Concept & Strategy
Concept & Strategy
Above all, we listen intently to your objectives and goals. We will work together with you to strategically craft creative solutions and/or simply bring your own vision to life. Essentially, we are your storyteller and the story we tell will be an experience that is fun, powerful and relevant.
- Creative Services
Sweeter's creative services and graphic design team can design just about anything. Not every client has the bandwidth or an in-house design capabilities to create art. Under your art direction, we can take our clients' visual assets and style guide and create unique, eye-catching designs. From there we can produce anything from branded attire, collateral and signage to custom build outs, vehicle wraps...and beyond.
- Design & Fabrication
Design & Fabrication
Following our clients' vision, we can custom fabricate a multi-sensory experience. Our team can design and build staging, structures, pop-up build outs, props, furnishings, audio/visual, lighting and even customize vehicles.
- Event Production
From concept to completion, we are partners, thinkers, overseers, doers, solvers, executors...we are producers. With or without our wheels, we can bring your vision to life. This is what we do, we love it and we are awesome at it!
- Experiential Marketing
Experiences! That's what it's about these days. We are one of the very first companies to wrap a food truck with a client's brand and create a mobile experience that directly connects with consumers. It's the most fun, engaging and relevant way to promote a brand!
- Location Scouting
Finding a location that has the right pulse and demographic is critical to event success. From city streets, parks and pedestrian plazas to indoor event spaces, SWEETER will assist in identifying the best venue to achieve our client's desired results.
SWEETER has the knowledge and expertise to obtain all necessary permits for the activations we produce, in any market. Be it Special Event, Department of Health, Department of Buildings or other permits...you don't have to worry, we've got this.
- Photo Booths
Capture the moment. For that Instagram moment or as a fun takeaway, our photo booths are a vastly popular, interactive event prop.
- Photography & Videography
Photography & Videography
Our team of talented, skilled photographers and videographers will capture the essence of your event with stills or video which can be posted on social channels, produced into a short marketing/PR video or simply just to have.
In today's world, it's always good to have a little extra security. Headed by a former NYPD Captain, our NYC based team of former NYPD are credentialed, licensed and can provide coverage through a network that extends across the U.S. They provide crowd control, celebrity protection and general oversight of our events.
Not only is our front-facing team important to an activation, equally so is the team behind the scenes. Our support staff really make it all happen. Our team has the tools to work seamlessly together from load in to load out to produce flawless events.
"Working with the SWEETER team was nothing short of amazing. We were able to come to their team with a half-baked concept and goal in mind, and in the most true form of collaboration (over the phone and across the country) we were able to ideate a beautiful activation from scratch, and execute on the ground flawlessly. Every detail was ironed out, from street permits to extra phone chargers, and this activation (and the two that followed) were nothing short of amazing. I can't wait for the next one."