Adidas
Fully-branded promotional truck and in-store experience.
- 20 $500 Gift Cards
- +119% In Store Sales
- +129% In Store Traffic
SWEETER was challenged to promote a collaboration between Adidas and fashion brand Opening Ceremony during a weekend event. We first attracted thousands of guests via social media to a strategically-located and fully-branded Adidas truck, then directed them into a lesser-known Adidas store in SoHo, New York. When our social media followers and passersby arrived at the truck, we gave them branded Adidas treats along with collateral cards with a call-to-action offering the chance to win a prize at the SoHo store. Once they were in the store, guests used a special combination code on their card to attempt to open a "lucky locker". If the combination worked, that consumer received a $500 Adidas gift card to be used in-store. By attracting consumers with a chance to win big , we recruited them into an exciting adventure they were guaranteed to remember.
Services We Provided
- Brand Ambassadors & Street Teams
Brand Ambassadors & Street Teams
Our exceptional team of SWEETER brand ambassadors have been with us through many activations over the years. We've honed their skills - they are personable, engaging, outgoing, well-spoken, energetic and talented. Their job is to be on brand and to amplify your message in a way that captures the attention of your audience. - Concept & Strategy
Concept & Strategy
Above all, we listen intently to your objectives and goals.  We will work together with you to strategically craft creative solutions and/or simply bring your own vision to life. Essentially, we are your storyteller and the story we tell will be an experience that is fun, powerful and relevant. - Creative Services
Creative Services
Sweeter's creative services and graphic design team can design just about anything. Not every client has the bandwidth or an in-house design capabilities to create art. Under your art direction, we can take our clients' visual assets and style guide and create unique, eye-catching designs. From there we can produce anything from branded attire, collateral and signage to custom build outs, vehicle wraps...and beyond. - Design & Fabrication
Design & Fabrication
Following our clients' vision, we can custom fabricate a multi-sensory experience. Â Our team can design and build staging, structures, pop-up build outs, props, furnishings, audio/visual, lighting and even customize vehicles. - Event Production
Event Production
From concept to completion, we are partners, thinkers, overseers, doers, solvers, executors...we are producers.  With or without our wheels, we can bring your vision to life. This is what we do, we love it and we are awesome at it!
- Experiential Marketing
Experiential Marketing
Experiences! Â That's what it's about these days. Â We are one of the very first companies to wrap a food truck with a client's brand and create a mobile experience that directly connects with consumers. Â It's the most fun, engaging and relevant way to promote a brand! - Permitting
Permitting
SWEETER has the knowledge and expertise to obtain all necessary permits for the activations we produce, in any market. Be it Special Event, Department of Health, Department of Buildings or other permits...you don't have to worry, we've got this. - Security
Security
In today's world, it's always good to have a little extra security. Headed by a former NYPD Captain, our NYC based team of former NYPD are credentialed, licensed and can provide coverage through a network that extends across the U.S.  They provide crowd control, celebrity protection and general oversight of our events.
"The Sunday of the activation, we were up 129% to the year prior in traffic and up 50% in sales to the year prior. It was also great to see the week following (Mon-Wed) we were up 15% to prior year in traffic and +32% in sales showing the change in trend. Aside from this, we were very happy with your utilization of your own social channels to talk up the event and keep the buzz going."
