Experiential marketing is one of the most powerful approaches a company can implement to build brand awareness. In fact, 77% of marketers use experiential marketing as a core part of their advertising strategy. You’ve probably witnessed the power of experiential marketing and its effects on garnering brand engagement and introducing new products or features to the masses. But, there are also some lesser-known benefits of experiential marketing that you may not have considered before.
In addition to its conventional benefits, experiential marketing can also:
Did you know that experiential marketing can greatly increase traffic to the physical or virtual locations of your business? Whether you have a physical brick-and-mortar store or an eCommerce store, there are many options to consider. One example is to create a mobile pop-up space that can catch the eyes of people passing by right outside of your store. It encourages people to ask, “what is that all about?” and can help you drive traffic inside
Now that you’ve captured their attention, there are many ways to incentivize the consumer to engage with your brand. The pop-up experience helps drive traffic and potential sales in-store. This can also be accomplished through the increasingly popular use of QR codes.
Experiential marketing lends itself perfectly to creating moments and experiences that people want to share on social media. People love to share cool experiences on popular social media platforms like Instagram, particularly in their stories. Creating one-of-a-kind experiences, such as pop-ups or branded food truck events, encourages people to engage on social media. In turn, this means more tags and social media presence for your business. Every like and share adds to the brand’s relevance and is a new lead potentially generated!
Implementing an experiential marketing plan can help consumers associate and create an emotional connection with your brand. For example, we had the pleasure of working with Charlotte Tilbury, to create an event with a branded glass truck that encouraged passers-by to come onto the truck. While on the truck, customers were able to get a professional makeup artist to do their makeup! This was all a part of an experiential marketing tactic for a new foundation they were launching.
This type of experiential marketing created a connection for the customer because of the fun they had, learning about the brand, and the feeling they had after leaving with a new confidence-boosting makeover. This emotional connection helped to generate new customers for this particular product launch as well as encourage brand loyalty for the future.
No matter what type of industry your business falls in, getting creative and leveraging experiential marketing can help your business stand out from competitors. With experiential marketing, the more out-of-the-box, the better. So, let your creative juices flow and create an experience that will truly wow your audience. In turn, you’ll reap increased traffic, enhanced social media presence, as well as a deep emotional connection to your brand and products. The best part is, all of these benefits can work to generate increased sales for your company, in combination with traditional marketing efforts.
Need help launching an experiential marketing moment for your next campaign? We’re here to help! Reach out today.